"Create Talk Value"

"We travel the world and interview brands. Our first question is: "What's your story?" We talk about branding, personal vision and Corporate Responsibility. We engineer a wow-factor and stickiness into the stories to create talk value. The stories are used in presentations, published in CoolBrands, the Guru Book and seeded on the web. During the year we give guest lectures at universities across Europe about brands and their stories. 

"From Word of Mouth to Word of Mouse"

"The Y-Generation, or Millenials, has a more critical and self-deciding mentality, which demands a new, horizontal approach. These people must be considered and treated as equals. As a result, the only way to get to them is by horizontal communication, or horizontal influence. Internet allows brands to spread the word. Not top down, but as input for Consumer Generated Media. Provide the information, be genuine and let it lead its own life in the realm of word of mouth. Let the mouse run!" 

"Seeding the Web"

"The first thing to do when you want to tell the brand story online is to cool the content. The story with stickiness and a wow factor can then be activated through social networks, theme-related blogs, pod casting,video casting, RSS feeds and other consumer generated media. The content that is seeded online can cover all kinds of stories, anecdotes, experiences, testimonials from people within the company or from guests."

“Workshops Storytelling”

 1. Wow-factor and Stickiness
 2. Personal branding – Are you cool or boring?
 3. Creating Talk-Value
 4. Y-generation: digital natives vs. digital immigrants

“University guest lecture”

Branding 2.0 = Storytelling x creating Talk Value²  
                                         Social Media

 

"Rethinking and redefining our business with the Long Tail" 

Long Tail, a century old phenomenon, has got a new meaning with the web where production and distribution costs are low, and the connection between supply and demand has never been better.